

*The following article appeared in the June 2016 newsletter of the ISBA Standing Committee on Legal Technology.
Virtual Law Offices (VLOs) have become more common in today’s evolving legal industry than ever before. As technology has become more prevalent, internet access more reliable and software as a service (SaaS) programs more developed to make various aspects of legal practice simpler, the VLO model has developed into a relatively simple platform on which solo and small firm providers can remain competitive in an ever-changing legal marketplace.
An assumption can be made that, by now, the vast majority of practitioners are generally familiar with the VLO concept. At its simplest, a VLO permits the attorney to interact with clients completely online through technological means. This removes the need for a brick and mortar office and the costs associated with one. Or at minimum, it creates a complementary alternative to an already-existing brick and mortar practice. VLOs also give lawyers increased flexibility to work from practically anywhere at any time. Cloud computing, storage and software enable the attorney to essentially “bring the practice” on the road with him to anywhere with internet access. For clients, that portability often means lower costs due to lower attorney overhead, enhanced accessibility to an attorney no matter where he or she may be, and increased flexibility to work on a schedule that fits his or her lifestyle.
Common Characteristics
While the definition can vary depending on who one asks, most VLOs share at least some of the same characteristics. Frankly, most firms today probably incorporate at least a few aspects of “virtual” practice without even realizing it). Whether it is the use of cloud-based document storage or a SaaS accounting platform (QuickBooks, for example) most firms incorporate at least some measure of “Virtual” functionality into their operations.
For the pure VLO practitioner, technology is front and center in all law firm operations. But, VLOs can be characterized by any number of characteristics including, a) lack of a traditional office space, b) a secure web-based client portal with unique client login credentials, c) cloud-based document storage and access, d) SaaS accounting, billing, invoicing, bookkeeping, and calendaring functions, e) video conferencing capabilities, f) real-time document collaboration, g) unbundled, limited scope or “a la carte” legal services, h) web-based phone and fax services, i) virtual secretarial and back office support, and j) minimal in-person contact with clients.
Benefits of Incorporating a VLO into an Existing Practice
Operating a pure VLO is not for every practitioner, but incorporating some virtual characteristics into an existing brick and mortar firm can create new opportunities for client interaction and increased growth.
VLOs offer a number of benefits to both the client and the attorney that include extensive geographical reach, lean operations and operational flexibility, and increased efficiency. Attorneys can use VLOs to potentially reach areas or clients previously unavailable due to geographic restraints, scheduling difficulties or a disconnect between the cost of legal services and perceived client value in the traditional model. For example, an attorney licensed in multiple states can establish a traditional office in one state and use a VLO to offer limited scope legal services to clients in other states without necessitating boots on the ground. Or, an attorney whose target market is busy professionals—people who may be hard-pressed to schedule consultations or case reviews during normal business hours—can use a VLO to engage clients remotely in the evenings or on weekends.
Potential pitfalls to consider
While they present ample opportunity for firm growth, VLOs carry some inherent risks and drawbacks. Naturally, there are limitations on the types of services the firm can effectively provide. For example, drafting and negotiating a contract would be a more appropriate project for a VLO practitioner than attempting to represent a client in a criminal case.
There is also the challenge of effectively differentiating the VLO from other legal industry disrupters like Legal Zoom and Rocket Lawyer. While attorneys are no doubt familiar with the inability of those companies to offer anything more than template documents with auto-populated data fields, the average consumer of online legal services may not necessarily be aware that the DIY model that those companies implement is not backed by any attorney review. It is important for the VLO practitioner to ensure that the client understands that difference and the obvious value inherent in working with an actual attorney.
Finally, when offering limited scope services through a VLO, attorneys must be mindful of potential ethical traps. Limited scope representation is permissible if reasonable and the client gives informed consent. So, it is imperative that a VLO practitioner ensures that the client is aware of exactly what is and is not included in the representation. For example, if the attorney is drafting a trust for the client, the attorney may want to ensure the client is aware that he or she will be responsible for valid execution of the document and funding of the trust. Engaging in comprehensive consultations, using clear engagement letters, and giving potential clients ample opportunity to ask questions can ensure that both practitioner and client are on the same page.
Conclusion
VLOs are becoming increasingly more popular as technology continues to evolve. From pure VLOs that serve clients entirely online to hybrid models which incorporate some virtual characteristics into traditional law office models, these new alternatives to classic brick and mortar practices offer attorneys, both new and old, a means to stay competitive in an ever-changing legal environment. By exploring how VLOs work and what they offer, practitioners can ensure they stay on the forefront of legal service delivery.
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Michael Brennan is the founder of The Virtual Attorney, an internet-based law firm based in Grayslake, IL that uses modern day technologies to provide convenient and accessible legal services to individuals, entrepreneurs and small businesses in the fields of estate planning and general business law. Founded in 2010, the firm serves clients throughout Illinois, Minnesota and Wisconsin.
A native of Algonquin, Illinois, Michael received his B.A from the University of Wisconsin-Madison and a J.D. from the University of the Pacific with a concentration in taxation. He is a member if the Illinois State Bar Standing Committee on Legal Technology, frequent speaker on virtual law practices and mentors other attorneys on the utilization of technology to streamline operations. Ever mindful of the rapidly changing needs legal needs of families and business owners, he is continually looking for ways to make legal services more affordable and more convenient for his clients.