Blog Post

An Interview with CFP Brian Plain

Michael Brennan • Jan 18, 2018

Plain is a Certified Financial Planner in Oak Park, Illinois helping folks live the lives they want to live.

As any estate planning attorney will attest to, financial planners are some of our strongest allies when we work to help clients ensure that their futures and families are well taken care of. But, not all advisors are alike. Some charge flat fees, like an attorney, for ongoing involvement with your financial affairs, while others don’t charge anything, but rather make a living off of commissions paid to them by the institutions with which they place policies.

Given the wide array of options out there, finding a planner that is a good fit can be a challenge. In an effort to shed some light on the field, I recently asked Brian Plain, a financial planner in Oak Park, IL to share a little bit about financial planning and what clients can expect when they make the decision to work with one. The transcript of my interview with Brian follows.

Brian, why don’t you start off by telling us a little bit about yourself and your business? What led you to where you are today?

My name is Brian Plain and I'm a CERTIFIED FINANCIAL PLANNER (TM). I started my own independent practice here in Oak Park, IL in 2009 and I specialize in providing lifestyle financial planning.

A number of different things led me to where I am today, but my parents had the biggest influence on my decision to start my own lifestyle financial planning practice. Growing up, my parents both owned their own business, which allowed them to work around myself and my sisters' schedules. I remember at young age realizing that not everyone's parents attended all their tennis matches, coached all their Little League teams or started a local Boys & Girls Club chapter like my parents did. That's something I want to be able to do for my family & community as well. Most important of all, my parents taught me the key to a fulfilling life is helping others achieve theirs.

What types of people do you typically work with?

I have two specific groups I focus on working with:

First, I work with families local to the Oak Park / River Forest community that appreciate having a local advisor. These are folks I run into on the tennis court, at the grocery store or out at dinner. I enjoy being a part of and working within my local community.

Second, I provide virtual lifestyle financial planning to Generation X families all across the country. These families tend to appreciate the convenience of meeting from their own home and working with someone that is tech savvy who keeps things casual and comfortable.

Much like “estate planning”, I think the term “financial planning” has a history of being used to describe something only older wealthy people benefit from. Is working for a financial planner for everyone?

I don't think everyone needs a financial planner, but certainly a large majority of people could benefit from working with one. There is a perception out there that you need to wait until you're retiring or have half a million dollars before you start working with a financial planner. While that may be the case at some firms, it is certainly not your only option.

You could decide to get serious about pursuing your desired lifestyle when you're 35 or 65 or when you have $100,000 or $10 million dollars. Financial planning, or at least lifestyle financial planning, can benefit anyone that wants to identify, achieve and maintain their desired lifestyle and they can start that process whenever they are ready to do so.

Throughout my years of working with them, I’ve come to know that there really are a number of different types of financial advisors- from their preferences for certain financial vehicles to things like oversight and even how they are compensated. You describe yourself as a Lifestyle Planner. Can you talk a little bit about Lifestyle Planning and what sets you apart from the host of other advisors out there?

Lifestyle financial planning is based on what I refer to as the real truth about money and that truth is not about investments, insurance or other financial products. These are merely vehicles, even though this is where many advisors spend your precious time and attention.

I believe the real truth about money is that life is not a rehearsal.

We've all only got one shot at life and make no mistake that time is slipping away. So I believe we should focus on the big important questions like...

What do you want to do with what little time you have left on this earth?

When can you stop doing what you no longer enjoy and start doing what you really love?

Lifestyle financial planning is an on-going process that can help you identify, achieve and maintain your desired lifestyle, both now and in the future, with comfort and confidence. I'm much more concerned with my client's return on life than I am about what their investments did over some past, arbitrary snapshot of time.

Now, as part of the lifestyle financial planning process, we certainly address all of the pieces that can impact your financial well-being (investments, insurance, taxes, estate planning, etc), but only after identifying your desired lifestyle. I find it becomes much easier for you to make educated decisions when you know what you're trying to achieve and why you're trying to achieve it first.

There is a tendency of many advisors to work with any potential new client that walks through the door. You seem to take different approach. Can you talk a bit about your client philosophy? What type of people do you enjoy working with?

I try to practice what I preach and in since I preach lifestyle, I only work with a small, select group of clients who are interested in building mutually profitable, long term relationships. Basically, if we're potentially going to work together for the rest of your life, I think we both owe it ourselves to make sure we're on the same page from the start.

I recently wrote a blog post titled, “ We're Not A Good Fit ”, on how I don't work with alpha males or engineers. Nothing against either group, but I know I'm not the best person to help them.

I typically work best with creative folks, solo entrepreneurs or people who own their own businesses along with people that are open to doing things differently, who see the status quo and think there has to be a better way. I strive to be that alternative option.

Working with profession service providers can be intimidating to folks that have no prior experience with those relationships. What can someone who is interested in exploring the potential of working with you expect when they contact you?

Certainly not a sales pitch! People often ask me why should they work with me. I think they are surprised when tell them I don't know that they should.

If you reach out, you can expect me to listen, ask and answer your questions. I'm happy to tell you whatever you'd like to know about myself and my practice, but I'm interested in learning about you, what makes you tick and what you're looking for help with.

If you're not sure we'd be a good fit, feel free to contact me anyway. I'll always happy to have a conversation and will do my best to point you in the right direction no matter what.

How can our readers learn more about you and your business?

You can find me online at www.BrianPlain.com or reach me directly at 708-406-9775 or via email at Brian@OakParkPlanner.com.

Feel free to also check out my blog or you can catch my podcast, The Alternative Advisor , on iTunes. You can stay updated on my practice, blog posts and podcast by signing up for my free e-newsletter, The Saturday Scoop , which hits your inbox once a month on a Saturday morning.

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